The Logo Clinic (PowerLogic First Draft)

Walk in with a logo design you need some help with – walk out with a fresh perspective.

The Logo Clinic is free, but as this is a side project for me (Graham Smith), I can't promise replies will be immediately forthcoming.

Please bear in mind, some of the advice will be of a personal nature, so anything I suggest should be taken with a pinch of salt.

'Free for all' feedback
For designers who are just checking the site out, you may be in a position to offer your own feedback. If the logo design you see has been tagged with 'freeforall' then this means you can offer up your own comments. Please be constructive with the feedback, any rude, negative and vindictive comments will be trashed.

1 year ago

#concept
#freeforall
#typography
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PowerLogic First Draft

PowerLogic Logo

Graham, thanks for putting up the clinic. I think I need some help trying to see if I’m on the right path. Logo is for a energy transportation company. Not sure what that means exactly but the feel of the logo should be strong and secure. Customer requested a lighting bolt be used. I thought a bolt flat out would be too obvious so my second attempt was an abstract one. Would like some input and suggestions. Thanks for your time. Cheers.

@HelloNiceDesign